.NEARLY ONE BILLION individuals are casting their enact India's general political election. It is actually the biggest democratic workout in past-- and also could possibly additionally be actually the absolute most pricey. Investing is actually anticipated to connect with 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Research Studies (CMS), an Indian charitable. That will be more than double the volume invested in the previous political election in 2019 and also also go over the money sprinkled in America's presidential election in 2020. Why carry out Indian political parties devote such huge sums?